Wool rugs are made from natural fibers that naturally absorb dust, oils, and airborne particles deep within the pile. While wool is resilient, it reacts poorly to harsh chemicals, high heat, and excessive drying.
Improper cleaning can strip natural lanolin from the fibers, leading to dryness, brittleness, and accelerated wear. Over time, this reduces insulation properties and causes the rug to lose softness and elasticity.
Specialized wool rug cleaning restores cleanliness while preserving fiber flexibility, natural texture, and long-term durability.